Throughout my diamond career I have always known there would eventually be legitimate alternatives to mined diamonds. The high prices coupled with the impact on human life and the environment begged for a better solution. For many years there have been companies growing diamonds in laboratories. Although beautiful and eco-friendly, the stones they were producing lacked the price point I wanted to offer my customers. Then, on the other hand, there was always the standard cubic zirconia that was inexpensive, but not durable and possessed fleeting beauty. Neither of these options were perfect for my customers. I recall saying to myself, “ How awesome would it be if I could produce a truly incredible gem for the millions of people that don't want, or maybe can't afford a mined diamond? I’ m going to use my life’ s work in the fine diamond business, combined with my trained critical eye to find the best possible option for my customers. I’ ll employ brilliant science minds to help create my dream… I know I can create a luxury gem brand that virtually anyone can afford and I’ ll be able to bring world class, amazing diamond jewelry to the whole world.

I knew the road ahead would be quite expensive and at times an uphill battle; it was, but also exciting and even the smallest victories kept my vision and hope alive.